P T Barnum is known for the circus, but did you know he was
a very interesting enterepenur as well? Do you think he's cynical?
He's dubbed the Shakespeare of advertising.
A remarkable instance of his enterprise was the engagement
of Jenny Lind to sing in America at $1,000 a night for one hundred
and fifty nights all expenses being paid by the entrepreneur.
Chapter Titles:
ART OF MONEY GETTING
1. DON'T MISTAKE YOUR VOCATION
2. SELECT THE RIGHT LOCATION
3. AVOID DEBT
4. PERSEVERE
5. WHATEVER YOU DO, DO IT WITH ALL YOUR
MIGHT
6. DEPEND UPON YOUR OWN PERSONAL
EXERTIONS
7. USE THE BEST TOOLS
8. DON'T GET ABOVE YOUR BUSINESS
9. LEARN SOMETHING USEFUL
10. LET HOPE PREDOMINATE BUT BE NOT TOO
VISIONARY
11. DO NOT SCATTER YOUR POWERS
12. BE SYSTEMATIC
13. READ THE NEWSPAPERS
14. BEWARE OF "OUTSIDE OPERATIONS"
15. DON'T INDORSE WITHOUT SECURITY
16. ADVERTISE YOUR BUSINESS
17. BE POLITE AND KIND TO YOUR CUSTOMERS
18. BE CHARITABLE
19. DON'T BLAB
20. PRESERVE YOUR INTEGRITY
Read the Book Here below and see what he has to say:
